PACKAGING RE-DESIGN

In the Florida cannabis industry, there are significant design limitations due to state regulations. In 2020, the Florida Department of Health (DOH) issued new packaging compliance rules that forced us at Fluent to completely re-think our packaging design. Just 1 year after finalizing a complete re-branding, these new unyielding rules posed a major challenge. After months of trial-and-error and coordination with the DOH, a clean product-line focused design scheme came to be, allowing Fluent to keep the elements that make the brand identifiable and celebrated while remaining compliant.