LOCAL POSTCARDS SERIES

With 27+ dispensaries across Florida, Fluent wanted to find a way to give each store its own personality while maintaining a consistent theme across all locations. Drawing inspiration from 1930's "Greetings From" postcards, I created a vintage design for every location with a modern twist by implementing Fluent's vibrant brand colors in distinct combinations. What started as just postcards for each location was later translated onto various other mediums such as apparel and accessories due to the design's widely positive reception.